All Blog Posts (43)

Thinking of outsourcing? Read this first

There are hundreds of sites and countless articles to read online about this and other pertinent topics in today's digital circus and I know I never have time to read everything I want to, even with the best of intentions. So I'm going to make this as succinct as possible whilst being as helpful as possible, in the shortest time possi… Continue

Added by Bernardo Carvalho on March 7, 2010 at 4:30pm — No Comments

Measuring the success of social media

As the owner of a Digital agency, I don’t come from a purely marketing background which means I only speak conversational ‘Marketese’ at best. I’m also afflicted with my own self imposed honesty and integrity. So when a client asks me, “Is there really anything my business can gain from social media” I know they’re expecting more than a “why, yes, if you take a widescreen strategic approach and commit to a number of channels over a long period of time” type response.

There’s so much t… Continue

Added by Steven De Costa on March 5, 2010 at 8:21pm — No Comments

Implementation Is Not Success

When you ask a company about their digital strategy, and the response you get is “We’re going to start blogging and twittering and a FB fan page…” – it’s still surprising to me. If you fast forward to the leadership meeting, you’ll hear some undertonesof charts and numbers (with nothing to really compare it to) but the real energy in reporting out is that we did it. We started the blog. We started the conversation. Now we’re dealing with how to engage
important audienc

… Continue

Added by Madia Logan on February 21, 2010 at 12:30pm — No Comments

Belgian agencies on (virtual) strike for one week.

Why and how on http://www.famous.be/
or the website of almost any other agency in Belgium.
Continue

Added by Jonathan on February 10, 2010 at 7:29am — No Comments

Product & service reviews - it’s an online revolution!

Gone are the days when a catchy jingle would guarantee brand awareness and ensure a stream of enthusiastic customers knocking down your door. This hit home for me this morning when, after another sleepless night - the result of our two year old jumping into our bed at 2am and commandeering way more than his share of real estate - my wife and I decided it was time to do a little online research into bigger beds. With a certain local mattress manufacturer’s jingle stuck in my head I went straight… Continue

Added by Steven De Costa on February 2, 2010 at 6:07am — No Comments

The Wedding or the Marriage

I still don’t think business gets it. Let me be more specific. I’m not sure that some businesses get the implementation of digital media. They don’t understand the commitment. Today I thought of an analogy that made so much sense I had to break my rule of not getting carried away with multiple blog posts in a day. Since I’ve just enabled comments – this is a big move for me. To the point. The wedding and the marriage. The way a lot of businesses are still interacting with digital media reminds… Continue

Added by Madia Logan on January 29, 2010 at 11:17pm — No Comments

We Have 100,000 Fans on Facebook. Now what?

By Chris Johnson, Founder, and Scott McAndrew, Director of Strategy, Terralever Facebook presents a great opportunity to engage in social marketing at scale for large brands. The challenge that comes with this opportunity is how to best leverage the environment, technology and tools of Facebook to achieve desired results for your brand. Facebook has done a fantastic job of delivering a set of simple social interaction tools for social marketers to build groups of loyal fans and engage wi… Continue

Added by Courtney Crane on January 27, 2010 at 12:57pm — 2 Comments

Is your website ruining your life? (a question for agency clients...)

It’s true that first impressions count. It’s true that a striking headline like the one above can draw you in but if I don’t go somewhere with this article soon, you’ll be gone, sucked back into the search engine vortex, never to return because, let’s be honest, you’re fickle, full of high expectations (many of which are unrealistic), and you’re easily distracted… You’re a typical web user. The challenges faced by business today to attract and retain customers via their website are generally no… Continue

Added by Steven De Costa on January 27, 2010 at 10:00am — No Comments

Top Ten Reasons Your Company Is Not Ready For Social Media

Here's the Colossal Squid excerpt from the SoDA 2010 Digital Marketing Outlook (p. 53). I co-wrote it with co-founder Steve Slivka. We have been approached on more than one occasion by advertisers wanting to jump in with both feet and make a brand commitment to social media. What they oftentimes find is unsettling in discovering the need to learn a bit more about requirements that help brands flourish in this space. This tongue-in-cheek article is written in good fun and dedicated to them.… Continue

Added by Patrick Berry on January 26, 2010 at 10:00pm — 3 Comments

Short Introduction // Marc-Oliver

Hello, I am new to this community and would like to introduce myself in a couple of words. My name is Marc-Oliver and I'm an independent strategic designer currently living in Whistler/Vancouver. Just started a new blog, focusing on DIGITAL BRANDING & CREATIVITY, united by the social web. Check it out! You will find high quality articles, design visions and creative digital marketing strategies highlighted once a week under "WEB FICTIONS" and the "IF I WERE YOU" post series. Next BIG blog… Continue

Added by Marc-Oliver on January 25, 2010 at 3:33pm — 2 Comments

From broadsheets to blogs Is a changing media killing the facts…and the paper they were written on?

Much has been said in recent years about the declining popularity of the world’s print and broadcast media, while the simultaneous growth in peer to peer reporting on current affairs via email, blogging, chat rooms, sms, facebook and a seemingly endless list of other cultural technologies, seems anything but coincidence. But does this new global newsroom in which anyone can tout their opinion, proclaiming it ‘news’, mean the end to genuine information? Maybe there is nothing to be concerned abo… Continue

Added by Steven De Costa on January 25, 2010 at 5:05am — No Comments

Forget ‘placing’ an ad…the future is in ’sharing’ it

As Elmo from Sesame Street said to Rove McManus during an interview where it was incorrectly suggested he was three years old (he is in fact 3½): “Where are you getting your information?!” Where indeed? For a growing number of us it is decreasingly from TV, radio or print media. From a sales perspective this is closing some very well traversed doors while opening probably twice as many somewhat ambiguous ones -more on those later. Certainly traditional mediums still have a loud voice and still… Continue

Added by Steven De Costa on January 23, 2010 at 7:54pm — No Comments

How CMOs will harness digital platforms in 2010 to forever change the way consumers interact with brands

By Ivan Todorov – CEO& CTO & Ken Martin – Chief Creative Officer Executive Summary In the coming year, savvy CMOs will utilize digital platforms in new ways to make their brands an integral and integrated part of their customers’ everyday lives. As the digital adoption rate by consumers continues to skyrocket with new trends like Twitter, Facebook, Augmented Reality, touch walls, g… Continue

Added by Ivan Todorov on January 22, 2010 at 5:49pm — 1 Comment

Ad Age references SoDA Agencies AgencyNet and Big Spaceship as Technology Leaders

http://adage.com/agencynews/article?article_id=141619 Congrats Rich Lent at AgencyNet and Michael Lebowitz at Big Spaceship. NEW YORK (AdAge.com) -- Trying to grow a bit "nimble, fast and digital" within its old-school walls, McCann Worldgroup is launching a tech unit called Split to create a new revenue stream for holding company Interpublic Group of Cos. Split is an all-in-one intellectual-property incubator, developer and… Continue

Added by Patrick Berry on January 21, 2010 at 8:30pm — No Comments

Stop Spreading Viruses & Start Giving Gifts

Check out Ivan's piece included in SoDA's DMO 2010 Section: The Evolution of Digital Strategy Pgs 47-48 _________________________________________________ By Ivan Askwith, Director of Strategy Big Spaceship Agencies and clients alike often talk about “viral marketing” as if it’s something we choose to create. We describe viral as if it’s an inherent quality we can design into our campaigns, or a deliberate strategy we can execute on. But for the handful of “viral campaigns” that explode into cul… Continue

Added by S. Jason Prohaska on January 21, 2010 at 3:30pm — 1 Comment

Free your ideas: the power of Open Source Concepting

Series: Entrepreneurial Design | Blog: Creating Concepts | Twitter: www.twitter.com/justinwilden

Reversing the consultancy model by open sourcing your concepts (to the world)

At some stage we all want to 'redesign' or 'innovate' something to make it better, but we are either too busy (lazy), or maybe, we just want to hold the idea close to our chest be… Continue

Added by Justin Wilden on January 19, 2010 at 9:00pm — No Comments

Software Development in an Offshore Destination

Software Development in an Offshore Destination by: David Jackson India is a country of color, of unity in diversity and of culture. It’s a land of the saints and seers. It’s a land where languages change every six miles. At the behest of a technically demanding world, India has now also turned into a trusted destination where software development firms have invested in millions and results have already been quite satisfactory. Abundance of human resource, good connectivity with all g… Continue

Added by Hilaria Eaton on January 15, 2010 at 1:28pm — No Comments

The Mole Project

An art project that engaged advertising agency Crispin Porter + Bogusky by developing a fictitious job that was worked for four years for CP+B as an embedded Interactive Mole. The Mole Project site blossomed and gained a viral status for several weeks and attracted global media attention. Alex Bogusky arguably one of the best Creative Leaders in the wold endorsed the project by giving me a… Continue

Added by Byron King on December 21, 2009 at 7:00am — No Comments

NXNE teaming up with FITC!

Things just got cooler in Toronto, and I'm not talking about the snow flurries we saw today. Coming straight off of NextMedia and the CNMA awards, I've just now gotten word that FITC, the folks behind the Design and Technology festival that puts our city on the map each year and has done so for eight years running, is teaming up with the crew of North By NorthEast to beef up the interactive off… Continue

Added by Tim Willison on December 8, 2009 at 7:45pm — No Comments

HALO 3 ODST - TORONTO LAUNCH CAMPAIGN

http://www.digitalbuzzblog.com/halo-3-odst-toronto-launch-arg-experience/ Maclaren MRM (Toronto Canada) recently created a pretty cool ARG campaign for the launch of Halo 3 ODST by developing a seamless online / offline experience for fans that included a guerrilla style scavenger hunt with viral videos, hidden clues, encrypted messages, GPS coordinates, custom Google maps, real world locations, interactions… Continue

Added by Andre Le Masurier on December 8, 2009 at 6:30pm — 1 Comment

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